McKinnis Roofing & Sheet Metal

Description: The roofing company Lynnea works for as a Marketing & Events Coordinator.

SOFTWARE TOOLS USED: 

Process Development & Video Production

Developed and now utilizes video testimonial interview process and questions, conducts interviews, and produces videos:

JACK RICHARDSON - 16X9 - YouTube - With Captions.mp4

WELCOME PACKET FLYER:

STAFF SCRIPT:

SET-UP CHECKLIST:

MEDIA RELEASE WAIVER:

Form Optimization

Improves clarity and brand cohesion on existing forms, and creates some forms that don't yet exist to improve the customer experience.

ORIGINAL FORM:

BEFORE_insurance_-_what_to_expect.pdf

LYNNEA'S REDESIGN:

UPDATED - Insurance Claims Doc.pdf

ORIGINAL FORM:

BEFORE - items needed to submit a job.docx

LYNNEA'S REDESIGN:

Items Needed to Submit a Job.pdf

"CUSTOMER GUIDE" FORM:

Assignment: To create a customer guide detailing the sales and project process, ensuring customers understand what to expect.

Lynnea's Process:
1) Researched industry-leading examples of similar documents to gather inspiration and identify best practices.

2) Consulted the sales and production leads to gather information on all of the steps involved at our company.

2) Organized the steps into seven primary sections.

3) Produced a draft of the document shown.

4) Sent draft to staff for feedback.

5) Produced the final draft (shown here) based on staff feedback.

Customer Next Steps.pdf

Graphic Design

Designs ad sets, pitch books, & internal flyers for various occasions.

INTERNAL FLYERS:

03.17.24 - Bowling Flyer.pdf
03.19.24 - Subcontractor Event Flyer - English.pdf
04.19.24 - April Potluck Flyer.pdf

MENUS PRINTED FOR "BUSINESS & BREWS" EVENT:

COMMERCIAL PITCHBOOK:

Assignment: To develop a pitch book the commercial team can use to propose the value of preventative action through an ongoing relationship to commercial roofing clients.

2024 - COMMERCIAL PITCHBOOK.pdf

SCOREBOARD AD SET:

Assignment: To design a two-part ad set for a banner and full screen scoreboard advertising opportunity.

THANK YOU ANIMATION:

Assignment: To design and produce a "Thank You" animation to be embedded on emails the sales team sends to customers following project completion.

Social Media/Content Curation:

Samples of content Lynnea has ideated, produced, & posted to the company's social media channels.

REFERRAL APP PROMOTIONAL REEL:

04.06.24 - Storm Ad - McKinnis App - Square.mp4

POST-STORM PROMOTIONAL REEL:

08.02.24 - Wind Storm Big Bad Wolf Cartoon.mp4

EDUCATIONAL REEL:

05.24.24 -How To Choose a Contractor Reel.mp4

BEHIND-THE-SCENES SHEET METAL REEL:

04.03.24 - Sheet Metal - Jeremy Using the Brake Machine to make Chair Flashing.mp4

HUMOROUS REEL:

St. Stephens - Kids Thank You Video - With Captions.mov

APRIL FOOLS PRANK:

APRIL FOOLS - 2024.mp4

VALENTINE'S DAY IMAGE CAROUSEL:

EASTER POST:

DOODLY ANIMATION TESTIMONIAL REEL:

06.04.24 - Eakins Review - With Captions.mp4

EDUCATIONAL GIF:

BLOG POST ANNOUNCEMENT:

04.05.24 - Blog 1 - Annoucement.mp4

"CONNECT WITH CUSTOMERS" REEL:

08.29.24 - Driving Reel.MP4

Blog Writing

Samples of blogs Lynnea has written and published to the company website.