McKinnis Roofing & Sheet Metal
Description: The roofing company Lynnea works for as a Marketing & Events Coordinator.
SKILLS DEMONSTRATED:Â
Process Development
Form Optimization
Video Production
Graphic Design
Content Curation
SOFTWARE TOOLS USED:Â
Canva
Adobe Express
Movavi Video Editor
Doodly
Talkia
Process Development & Video Production
Developed and now utilizes video testimonial interview process and questions, conducts interviews, and produces videos:
JACK RICHARDSON - 16X9 - YouTube - With Captions.mp4Form Optimization
Improves clarity and brand cohesion on existing forms, and creates some forms that don't yet exist to improve the customer experience.
ORIGINAL FORM:
BEFORE_insurance_-_what_to_expect.pdfLYNNEA'S REDESIGN:
UPDATED - Insurance Claims Doc.pdfORIGINAL FORM:
BEFORE - items needed to submit a job.docxLYNNEA'S REDESIGN:
Items Needed to Submit a Job.pdf"CUSTOMER GUIDE" FORM:
Assignment: To create a customer guide detailing the sales and project process, ensuring customers understand what to expect.
Lynnea's Process:
1) Researched industry-leading examples of similar documents to gather inspiration and identify best practices.
2) Consulted the sales and production leads to gather information on all of the steps involved at our company.
2) Organized the steps into seven primary sections.
3) Produced a draft of the document shown.
4) Sent draft to staff for feedback.
5) Produced the final draft (shown here) based on staff feedback.
Customer Next Steps.pdfGraphic Design
Designs ad sets, pitch books, & internal flyers for various occasions.
INTERNAL FLYERS:
03.17.24 - Bowling Flyer.pdf03.19.24 - Subcontractor Event Flyer - English.pdf04.19.24 - April Potluck Flyer.pdfCOMMERCIAL PITCHBOOK:
Assignment: To develop a pitch book the commercial team can use to propose the value of preventative action through an ongoing relationship to commercial roofing clients.
2024 - COMMERCIAL PITCHBOOK.pdfSCOREBOARD AD SET:
Assignment: To design a two-part ad set for a banner and full screen scoreboard advertising opportunity.
THANK YOU ANIMATION:
Assignment: To design and produce a "Thank You" animation to be embedded on emails the sales team sends to customers following project completion.
Social Media/Content Curation:
Samples of content Lynnea has ideated, produced, & posted to the company's social media channels.
HUMOROUS REEL:
St. Stephens - Kids Thank You Video - With Captions.movAPRIL FOOLS PRANK:
APRIL FOOLS - 2024.mp4VALENTINE'S DAY IMAGE CAROUSEL:
EASTER POST:
