URBAN RIVERS:
T-Shirt Illustration

Drawn via Sketchbook, arranged via Canva.

Featuring real volunteers (and basing the look of the kayaks and gear off of that which is actually used by the volunteers) gives the brand an authentic and personal voice.

Using a "Bob's Burgers" theme communicates the casual, goofy energy of the volunteer program, and gives onlookers who might watch the show an additional channel of familiarity that could encourage a feeling of connection to the group. 

I created the layout of the drawing to represent all of the roles of the river rangers - trash pick up, floating garden installation (and weeding), mussel research, and floating walkway installation.